Tag Archives: buying music

Repackage, revitalise, resell…

In the beginning there was the wax cylinder. Then the 78RPM disc ushered in the “record”. Then records slowed down, so more could fit on. Some went at 45, some at 33. And the, the cassette tape allowed us to listen to our choice of music in the car and then portably. The CD came along, but apart from giving us an “indestructible” (yeah, right) format and crystal-clear reproduction, it was pretty much business as usual.

However, the CD sowed seeds in the marketing brains of the music industry…. the idea of selling the same music to people that already had it was born. The premise was that you had the vinyl or tape, but, well, CD was digital! It was better! Buy it again.

Repackage, revitalise, resell…

But this gave the music industry a bit of an “extended” idea… if it could be resold once, why not time and time again? After a while, we started to see “remastered” albums. The idea was that newer technology allowed better, cleaner, clearer versions of old classics to be released. So, a third time to buy the music then. All well and good. We even saw Super Audio CD, DVD-Audio and other formats launched to get in on the act (Mini Disc, anyone? DAT??).

Then pesky MP3 arrived. This brought the music industry money-milking juggernaut to somewhat of a halt. Bugger. Not only couldn’t you resell the same music to the same (and new) people again and again, but now the buggers could get it for free. What to do? This was a proper quandary.

Right…. We can’t actually sell the music anymore, that’s the business plan out of the window…. Now, what else can we actually do? Got it! Actually make an effort on the packaging of the product! This was a bit of an about-turn. Formats had been gradually getting worse since the 1960s, the halcyon days of beautiful thick, loud vinyl in lovely laminated, sturdy sleeves. I recall seeing vinyl LPs in the early 90s that were so thin that you could almost see through them and they could have been used by dear old Rolf Harris for one of his “wobble boards”. They were also made of such poor vinyl that the came with clicks and pops from the start and the slightest surface scratch would be audible. Not to worry, thought the music industry, they’ll still buy them, or, hopefully, graduate to CD where we can make more money out of them!

But then the fun stopped. With MP3, the music industry suddenly realised that if people could get hold of music quickly, easily and anonymously for free, they stopped buying it. They bleated, they moaned, they panicked. The party had stopped. No more fleecing of fans. But, what about the biggest fans…. The ones that bought the vinyl, CD, remastered CD, De-Luxe CD, Super-Audio CD, DVD-Audio…. OF THE SAME ALBUM!!! Imagine if you could get, say, £200 out of one super-fan? That’s better than flogging the CD to 20 other not-so-big fans!

The upshot of this is that the music industry is now quick to release music in lavish packaging with lots of additional stuff –Limited edition vinyl pressings in heavy sleeves on beautiful thick vinyl once more and the ultimate offering to the super-fan – the “everything we could possibly think of” box set. This beast doesn’t merely include the CD, but often posters, books, badges, vinyl and CD, etc, etc, etc… and, if we can produce a super-deluxe boxset for the well-heeled fan, why not a slightly stripped-down version for the slightly less well-at-heel fan? As well as a single CD, double CD, CD with magazine (and exclusive tack), download on iTunes (with different exclusive track), version for HMV (with different artwork), version for German release (with yet another different bonus track)…. You get the picture.

This trend has coincided with music fans realising that something is missing – merely having the music of their favourite band isn’t sometimes enough. They miss artwork. They miss the ritual of going to buy something and then studying it and “owning” it (come on, who really “feels” they own a digital file? Do me a favour…). They miss remembering when they put a joint on the LP cover and it left a mark. They miss the whole experience.

So the music industry, never one to miss a trick to fleece the fans, is responding.

Repackage, revitalise, resell…

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Will this be The La’s time?

As discussed in a previous post, record companies have had to get a bit more savvy with how they present music these days. Back in the day, when vinyl/CD/tape was the only way you could get hold of music, sometimes the quality/thought behind how the music was packaged sometimes left a bit to be desired. Now we get remastered multi-disc sets, deluxe versions of regular releases, extravagant packaging and presentation that occasionally screams quality.

Of course, there is also the opportunity to repackage music and to dig up outtakes, live takes, weird edits, strange remixes…. anything that can be sold.

Which brings me to The La’s. I bloody love The La’s. I remember hearing There She Goes in 1988 and it just blew me away. You must remember at the time that 60’s-tinged melodic pop was about as fashionable as Italian House is now. I eagerly awaited the LP. And waited and waited…. until the end of 1990 – some gestation period. Anyhow, The La’s finally came out. The band disowned it. I actually wasn’t that impressed at the time, having heard a few alternative mixes on earlier singles and having a bootleg tape of other takes. But it has since become a bit of a classic. What next? I thought. Well, nothing. An enormously promising band just stopped. When Oasis came out in 1994, they proclaimed that they were finishing what The La’s started. No shit Sherlock.

So the story ended. Or did it? After 1990 There She Goes continued to get much airplay (rumour has it that it brought its writer Lee Mavers a pretty comfortable living and probably stopped him from doing anything else like actually making a follow-up.) Lee retired to bring up his family and the legend started to grow…. he was a smackhead…. he talked some sort of scouse psychobabble…… he had two heads – that sort of thing. There She Goes appeared on loads of films and adverts and even suffered a rubbish cover version (Sixpence None the Richer anyone?). And no new releases. There was a reunion tour in 2005 where they pretty much played the same set that they had been doing so since about 1988 and since then, nothing. Am I bitter? well, a bit. I know it is actually up to Lee Mavers if he can be arsed to make another album, but put it this way – if you saw Wayne Rooney play football when he was 16/17 and then he decided to retire, wouldn’t you feel a bit cheated?

Well, still no new releases, but the excavation teams at Universal (who inherited the Go! Discs catalogue) and Viper (run by an ex-La or two) started to bring out new albums…. some of you may remember the grumbles when CD came out in 1987. People complained that record companies were getting the consumer to buy albums they already own! Blimey, if only they could have seen into the future.

Currently I have five different releases of There She Goes and three of the album (original CD, remastered CD with extra tracks, Deluxe double CD). I know that no one twisted my arm to buy them, but I’m a fan!

Now we have a new 4-disc set – Callin’ All . It looks lavishly packaged (see picture above) and includes loads more unreleased stuff (fortunately The La’s recorded most of their catalogue multiple times. Well, fortunately for Universal). This is exactly the sort of package aimed at the fan who thinks that they have everything. It looks nice, you get 4 CDs crammed with live tracks, radio sessions and outtakes (92 in total) all for about £27. That’s bloody good value. Think about it – when CDs came out in the late 80’s, a 10 track album cost you the equivalent of about £22 in today’s money. Will I buy it? Damn right I will, even though I have a lot of the stuff on bootleg.

See? They’ve bloody won.

Now, when is that follow-up album coming out, eh Lee? That could be strung out for another 25 years….

Meet The Beetles – how counterfeiting hit the high street

I’m a bit of a Beatles fan. So how excited was I by the launch last year of the Mono and Stereo Remasters box sets? Just a little.

However, those that know me will also point out that I like a bargain. After delaying buying the Mono boxset until my mate tipped me off that Computer Exchange (eh?) had some brand spanking new ones in for £125 (rather than the MSRP of £220 or the £180 ish you could find them for online), I thought I’d better get hold of a copy of the Stereo boxset.

I had a voucher to spend at its online store from a very famous and very large high street supermarket given to me after it failed dismally to deliver a game in time for Christmas. I noticed that the same supermarket had the boxset for a keen price, which after cashing in my voucher made it the best deal by far – about £145. Before taking the plunge I had been looking on Ebay and noticed that there were a ton of them going for about £70 a piece. Erm, I’m guessing that the dealer price for the Stereo boxset is around £130 at the cheapest, so I immediately suspected that someone was churning out counterfeit copies. Pretty much a no-brainer; biggest band ever brings out multi-disc boxset for premium price that is going to sell a sack-full – of course the counterfeiters are going to cash-in. But, from the reputable high street monolith, I’d be sure to get the legitimate thing, wouldn’t I?

So, the order was placed, the box set turned up, happy happy joy joy. I unpacked it – all sealed up nicely in cellophane…. to me, this unveiling is the equivalent of an Apple-freak unpacking that first iPhone, but probably a little bit more so. Off came the cellophane, to unveil the boxset. And I was immediately struck that something wasn’t quite right. I am just a little bit into how music is presented and having worked in various music emporiums over the years I am pretty familiar of the quality of product from major record labels. Well, this was a wrong’un. The green Apple on the black outer box wasn’t right. Then I removed the box from the outer sleeve….. Hmmmmm…. creases in the cover….. a general feeling of “cheap”. And then I opened it up. It took me about five seconds to realise that I had received a counterfeit boxset – right about the time I came across the Please Please Me disc. The Yellow print on the front was “washy”. I then took some of the discs out of their sleeves. They were in crumpled, cheap poly-liners. Really cheap. By now I was convinced. The same friend that had tipped me off about the Mono boxset in Computer Exchange had mentioned that apparently the counterfeit boxsets had been made in China and that some of the text on the back of the Revolver sleeve was comical. So, I had a quick look…..

OK. Apparently the band included Paul MCCARIRMY, Ringo START and George HARRISUN. I did a little more digging about this. It seems that the Chinese counterfeiters colour photocopied what they could, but the text on the back of Revolver was just too small. So they had a go and got it wrong.

Anyhow, my next question was how the hell this counterfeit copy had got into the hands of the very large supermarket that sold it to me. So I contacted them. And I must say that they were very accommodating and understanding. And not a little embarrassed. Well, it was a potentially highly embarrassing situation for a massive brand. I have contacts with a few national press and one was interested in writing a story about the situation after seeing one of my tweets about it.

The whole issue got me thinking (think of the chances – sending a bootleg to a massive Beatles fan that writes about music formats and is a bit of a format geek!). I think the most obvious way this got into the system was thus: Beatle fan doesn’t fancy buying a full-priced copy. Fan goes on to Ebay and buys hooky copy for £70 ish. Fan also buys copy from very large supermarket for proper price. Fan then sends back hooky version to very large supermarket asking for a refund (which is in his rights I believe). Fan has legitimate copy for £70 ish.

So, a simple ruse, eh? And potentially a HUGE can of worms for retailers. I actually discussed this with the very large supermarket. But what can they do? Number each physical product they send out? Otherwise, everyone could pull the same stunt, couldn’t they?

The very large supermarket did mention that EMI was thinking of putting a press release out about it. I didn’t see it, but I may have missed it.

And what of these counterfeit boxsets? Surely they aren’t freely available…. well, have a look on alibaba.com, home of global trading. Do a search on the obvious terms (say, “Beatles Boxset”) and see what you find.

Hmmm.

Anyone for music by the minute?

So Pink Floyd succesfully challenged EMI over the sale of its albums as indivdual track downloads, arguing that their albums are whole pieces and shouldn’t be sold on a track-by-track basis.

This is interesting for a number of reasons and may yet change the way music is sold to the public. As discussed in earlier posts, there are a number of historical reasons why pop songs tend to last around 3-4 minutes, ranging from the physical media that recordings were distributed on before the digital age to the structure of a song to what radio stations are and were willing to play. People’a attention span probably had quite a bit to do with it as well. The fist medium sold to the public, the wax cylinder, could contain around 2 minutes, the 78RPM pushed things to 3 1/2 minutes. The 7″ 45RPM allowed a little more than that, but generally a “pop” single was around 3-4 minutes. The LP 33RPM suddenly allowed a collection of songs to be added to a single disc. This meant that artists had up to 26 minutes per side to play with.

By the late 60s, LPs were outselling the single and music became all the more “thoughtful”. This meant that certain artists started to deliver collections of music that had themes and went way beyond a collection of 3-4 minute pop songs. Chief among these were Pink Floyd. Of course, at the time, a single may be taken from an LP, but there was no way to look forward 40 years and foresee the arrival of digital downloads and the selling of individual tracks. And for this reason, many contracts signed by artists before the digital revolution didn’t contain clauses that albums could only be sold as full “suites” of work. The Pink Floyd ruling is therefore important. I’ve just checked iTunes and “Dark side” is still available as separate tracks, but I assume that eventually it will be sold as an album only. This would obviously impact on sales for EMI, as punters can’t “pick and choose” the tracks they like. We all have albums sitting on our shelves that are good for one, maybe two songs with another ten instantly forgettable efforts.

So, a couple of bands are a bit miffed how their back catalogue is being sold, but how will it affect the selling of tracks going forward? Some bands are already embracing the “immediacy” of releasing tracks as and when they deem fit – why wait for 10-14 songs before releasing an “album” of songs? Has this broken the three year “album, three singles, tour” routine?

Another thing to contemplate is value for money. When music was only delivered on standard physical formats, there was pretty much an accepted recommended retail price for each format. Generally speaking, each format’s length dictated the “value” of the release and thus the price. So, 7″‘s were cheapest, 12″ about double the price and albums 4-5 times the price of a 7″.

But what about digital? Many online stores like to standardise prices – so around 79p – 99p for each “track”. But what if one track is two minutes long and another twenty? Will they both retail for the same price? Probably not…. So, are we going to see a “price per minute?” – The Ramones would have been screwed and Pink Floyd would have tanked their lucky stars for their slightly more middle-class audience!

It probably won’t come to this, but now the physical production of music has been removed from the downloadable equation, I suspect that we will see a variable pricing model emerge. In the “old days”, the more successful an album was, the lower the price became. I remember Dire Straits’ Brothers in Arms selling for £3.99 in my local WH Smith in the late 80’s, down from an RRP of around £6.99. Maybe a kind of “digital music stockmarket” will emerge in the coming years.

Will musicDNA add value to digital files?

So, MusicDNA has arrived and it’s designed to make people start paying for digital file formats.

The record industry has realised that people aren’t that inclined to pay for a computer file that they can easily (if illegally) get for free if they can use a computer. As much as they have tried, the quality, ease of portability/transfer and quickness of transfer of the humble MP3 file was always going to mean that trying to monetise it was going to be tricky, or at least monetise it enough to sustain an industry.

MusicDNA is being promoted as  a kind of a “super MP3”. The idea is that extra stuff comes along with the song, like the lyrics, the video, artwork and blog posts and extra stuff will be added later – so the idea is you kind of “sign up” to the band. And pirated copies of the file won’t update.

This is a noble effort to get people to start spending on music again and recognises that you need to offer a lot more than the music file these days. Will it work? I think probably not. The thing is that at the end of the day most people just fundamentally want the song – apart from proper fans of an artist, most people hear a tune, like the tune and want to get a way of hearing it as and when they want. As readers of this blog will know, I’m very much an advocate of the whole music experience (or what it once was).

People have always liked music. From the first time that man could bang out rhythms people have liked music. In the last hundred years or so we’ve had the privilege of being able to own recorded versions of music, from wax cylinder, through shellac, to vinyl, tape, CD and now digital file. Cassette tape was the first time when people could realistically copy “records” in the 1970’s. You did have bootleg vinyl, but it was so prohibitively costly that only live gigs and rare mixes/versions were illicitly pressed up. I remember working on record stalls in the late 80’s and bootleg LPs were a good £12 upwards (some of the Beatles bootlegs were £25-£30 and this was 1988). The real issues for the record companies and music industry as a whole was the advent of the CD – “perfect” digital sound – no hiss, crackle or pop (unless it was on the master tape). This meant that people could copy CDs onto cassette tape and it was as good as the cassette tape you bought in the shop – the beginning of the end. When recordable CD became affordable around 1997, things got really bad for the recording industry. Not only could perfect copies be reproduced with no loss of sound quality, but they could be made very quickly indeed. Around the same time, MP3 emerged. Double whammy time.

Realistically the record industry must have realised it was the end of the gravy train then. So the persecution of internet pirates began. But if a kid has a few quid pocket money and has the choice of ripping off a few music tracks or buy the digital files – identical files – what is he going to do? Say to his mates that he can’t afford to pop down the pub on Saturday because he’s given EMI a few quid for exactly the same files he could go to a torrent site to get illegally? What do you reckon? Do you think music fans in the 60’s, 70’s, 80’s and 90’s really bought music to keep the bands in their limos and private jets? Or because that vinyl/tape/CD were the only way they could get hold of the music?

Put it this way, it beer flowed through taps for free, straight into the home, would you go to the pub to pay for the stuff?

So, music will survive. It was around for years before “the buying years” and will be around for years more. And people will always want new music and associated artwork, videos and image of their favourite stars. It will be different – because the digital world has made getting music (and the videos, lyrics, artwork etc) too easy. There really is no going back.

(Pop-Up) Shop Til You Drop

You may have noticed that record shops have changed quite a lot over the last few years. Actually, the high street as a whole has seem some radical changes. The recent down-turn has accelerated the effect of online retailing radically changing the way we shop for certain items. This has led to the record shop as we knew it almost disappearing entirely from the high street – Our Price went, Tower Records went, Virgin went. HMV were manfully struggling on, but it could be argued that as it was the last, it could probably limp on for a while by diversification.

But there may be something fundamentally changing on the high street. Many shops have lain empty due to chains going bust – Woolworths and the short-lived Zaavi to name two. And this has led to a new phenomena – the “Pop-Up Shop”. Due to developments in technology, brands can set up shop in an empty retail space for a period of time and then rip-down and go. Like some rent homes others buy, now shops can have the same option.  An obvious time for this sort of activity is Christmas time when the high street traditionally makes the majority of its annual take.

And HMV got in on the act this Christmas. It set up in 10 premises in areas that didn’t have an HMV. And, guess what….  they are keeping six of them open – at least for the time being.

This opens up a whole plethora of options and discussion points and may change the high street for years to come. If you think about it, we knew that certain types of shop would probably be decimated by internet retail. Low cost items that people are not really bothered about seeing “in the flesh” before purchase can be confidently bought online, for a cheaper price than on the high street. So that’s CDs, video games, DVDs and books basically. And these specialist retailers have been really struggling and closing as discussed. Certain shops will survive, mainly those where people need to try on (clothes, shoes etc) or where the item needs to fit into a home (so kitchen stuff, bedding etc). So the big chain stores are probably OK. But what about all the empty shops? Who is going to move in? This is where the pop-up shop becomes compelling. We could see models evolving where landlords rent out space at different rates during the year – so, a much cheaper rate during the summer (where other functions such as art galleries could rent the space), more expensive at Christmas (when the CD/book sellers – traditional stocking filler items – can literally set-up shop). And with the modern shopper demanding an “experience” more and more, what better than to have a constant evolution of short-term shops?

So, maybe the high street will fight back – and maybe we haven’t seen the end of the record shop afterall…

Where will the buzz be in the future?

I met my old mate Pete yesterday. When we meet up, the conversation inevitably heads towards geeking out about collecting music – Pete ran a rare record stall on Greenwich market in the late 80’s and I worked for him on Sundays. Most of what I know about collecting music was gained from Pete. I used to collect various bands, but mainly Level 42 (I moved onto 60’s and indie pretty quickly) when I was 16 and in those days before Ebay, it was amazingly hard to find certain records. but it was FUN. The buzz of finding something that was rare, in good nick and affordable (or, if you were really lucky, massively under-priced) gave such a buzz. I know it is geeky, but I don’t care.

Anyhow, Pete makes me look like an amateur and is still uncovering bizarre pressings and rarities by his favourite band, Blondie. But what will kids in 10, 20 years from now going to have to track down? By definition, everything is available and will remain available via download. No hearing that there is a limited edition, promo-only 12 with only 100 copies pressed and then trying to frantically track it down. OK, having everything available is obviously great and now days people are exposed to such a wide range of music, but I can’t help thinking that something has been lost. And I still think that having your records/CDs physically around you is an incredibly powerful thing – the picture covers, physically putting the music “on”.

The thing is, the record industry needs to create long-term loyalty to bands – in the old days, fans could buy picture discs, double packs, remix 12″s, loads of different stuff. Everything was branded – all part of developing that loyalty. Will downloading zeros and ones promote the same sort of loyalty to a band? Or will bands/musicians become as disposable as everything else in the modern world?