Now that music can be squashed into zeros and ones and stored as a “virtual” resource on ever more tiny storage solutions, have we seen the end of the deletion?
Pre-digital days, when you had to have your music on a physical format, such as CD, vinyl or tape, most music was only available for a period of time. This was particularly true for singles. The vast majority of record companies only pressed a certain number of a single and maybe added a couple more runs of the single if it was particularly popular. But, apart from a couple of labels the come to mind (Factory and Virgin), after a couple of months, the 7″ and 12″ single were “deleted” from the catalogue. This meant that some record became particularly collectable. It also lead to the follow-on phenomenon, the “re-issue” – i.e. if a record had become popular again after a period of time, the record company could re-issue it, sometimes in a format that was very similar to the original release, sometimes very different. Some tracks took two, three or even four issues before becoming hits. One that springs to mind was “Take on me” by A-Ha, which was finally a hit on the third issue – the first issue became massively collectable. Some albums were also deleted, although this was much rarer than for the single. Sometimes, vinyl that wasn’t sold was returned to the record company to be melted down to be used again.
But are these days “virtually” gone? Obviously physical product is still deleted, but due to online digital formats, won’t all music eventually be available all the time? The obvious reasons for deletions of physical product is in the nature of the beast – physical products cost money to produce, money to distribute, money (and space) to store. And as the digital world continues to gather pace, the idea of losing space to something that can be stored on a tiny piece of memory questions why physical formats should exist at all. There is still a hell of a lot of music that has been deleted and never reissued or is currently unavailable – but eventually, as things are “rediscovered”, we will reach a point that music will be available for evermore in a digital format?
And this “everything, everywhere, all the time” state of affairs doesn’t just extend to music. Images, information, literature, ideology, fashion, philosophy, trends etc are going to be constantly around us. But is this such a good thing? In the past, even great and massively popular phenomena eventually died down due to the unavailability of the source, or just that it was a bit tricky “tapping into” that source. I think that this was healthy – it let the next thing come along as the thing it replaced quietly shuffled off to be rediscovered in 20 years time by the next generation with new eyes. Now we can find/listen/see/experience so much via PC, laptop and increasing smartphone. The latter is making access anytime, anywhere more viable than ever.
Won’t this culture of everything being available confuse things a bit? Can something go through a “revival” if it was always there? Will things be able to disappear only to be rediscovered and deemed cool by the next generation? Or will we all become magpies, constantly picking the best bits of music, art, literature, culture etc and mashing it together?
It’s certainly going to be interesting. Maybe pop (and everything else) is finally eating itself after all.